Our Core Value Proposition
METICULOUS, RIGOROUS, HIGH STANDARD QUALITY
ABOUT US
We dare not say how successful we are, but we have a great sense of accomplishment we have never had before because we have done a lot of things that could be written into the history of China’s MICE industry.
About JL Group
Founded in 2001, JL-Tour has, after two decades of steady development, grown into a leading compre-hensive conference and exhibition service provider in China. The group has established a precisebusiness structure and has formet an international and professional market layout covering,internation-al exhibition and business travel services, large-scale conference organization, public relations eventplanning, business travel, and high-end receptions. JL-BESTmeeting became an official on-site business travel agency,in 2008 for the Shenzhen Convention& Exhibition Center, and in 2019 for the Shenzhen World Exhibition & Convention Center, the world’slargest MlCE venue.In 2025,it successfully entered the Hangzhou Grand Convention & Exhibition Center. With professional service processes,rigorous information management and control, and efficient supplychain operations, JL-BESTmeeting provides one-stop exhibition and event planning,and business travelsolutions for well-known domestic and international enterprises and exhibition organizers, includingTencent, Philips, Chine Europe International Business School, Peking University, Tsinghua University,Lexin, SF Express, Informa Markets, Deutsche Hannover Messe, Messe Muinchen, Globus Events, AdsaleExhibition Services, and Zhenwei Exhibition Group.
A professional exhibition service provider specializing in exhibition tour operation,on-site service, project management, international conference organization andbusiness tour.We provide exhibition tourism services for organizers, exhibitors and visitors of morethan 200 international and domestic exhibitions every year. Equipped with leadingtechnical service system, JL_BEST Meeting became the onsite service vendor forShenzhen Convention & Exhibition Center and Shenzhen World Exhibition & ConventionCenter.
As a wholly-owned subsidiary of JL Group, M Way PR is a professionalconference organizer focusing on the whole process of Ml CE manage-ment. Aiming for thoughtful, devoted and high-quality service, weprovide high-value, measurable and full-cycle solutions for enterpris-es and industry associations in the fields of science and technologyfinance,healthcare,education, automotives,etc.,with precisestrategic planning,efficient execution capability,rigorous riskcontrol and excellent on-site experience.
The MICE Cloud is an SAAS cloud platform designated to serve the whole MICE industry (meetings,incentives, conventions/conferences,exhibitions/expositions) through the usage of big data andcloud computing technologies.Two systems, MICE Manager Cloud and MlCE Supplier Cloud,are created by MICE Cloud to satisfythe specific demands of MICE industry. In particular, the Mice Manager Cloud provides one-stopinformation control tool to service vendors (e.g. small and medium event planning companies,exhibition service companies, travel agencies, etc) for the purpose of improving vendors’managing ability, service level and operation efficiency. The MICE Supplier Cloud mainly providesproduct managing tool and channel matchmaking to suppliers,so that they can interconnect withdownstream and upstream of the industry to attract more clients.
